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Web Dev Case Study | Industry: Sales

The Business

(64 x 64px) Strategy and Planning

Our Sales Coach

213x213 PX client_ Our Sales Coach is a leading provider of sales training and coaching solutions for businesses of all sizes. With a mission to enhance sales teams’ performance and drive revenue growth, recognized the need for a dynamic and user-friendly website to effectively showcase their expertise and attract potential clients. This case study highlights the successful collaboration between and a web development agency to create a comprehensive online platform tailored to their specific requirements.



Outdated Website: had an outdated website that lacked modern design elements and intuitive navigation, resulting in a subpar user experience.

Limited Functionality: The existing website lacked crucial features such as an interactive learning management system, personalized user accounts, and seamless integration with CRM tools.

Ineffective Lead Generation: The website's lead generation capabilities were underutilized, failing to capture and nurture potential leads effectively.

540x304 px Mobile Landscape Images


540x304 px Mobile Landscape Images

Revamp the User Interface: Create a visually appealing and intuitive website design that engages visitors and promotes easy navigation.

Enhance Functionality: Develop a custom learning management system with interactive modules, progress tracking, and personalized user accounts.

Streamline Lead Generation: Implement effective lead capture mechanisms, including optimized contact forms, call-to-action buttons, and integration with CRM tools.

Mobile Responsiveness: Ensure the website is fully optimized for mobile devices, providing a seamless browsing experience across different screen sizes.


213x213 PX client_ Our Sales Coach
304 × 55px WebMaster- Blue Font White BG -logo partnered with a Metroannex to address their challenges and achieve their objectives. The following steps were taken:

Requirement Gathering: The web development agency conducted detailed discussions with to understand their business goals, target audience, and specific website requirements.

Design and Development: A team of skilled designers and developers worked collaboratively to create a visually stunning and user-friendly website. They incorporated modern design elements, intuitive navigation, and responsive layouts to ensure a consistent experience across devices.

Custom Learning Management System: The web development agency built a robust learning management system tailored to's needs. It included interactive modules, progress tracking, personalized user accounts, and seamless integration with existing CRM tools.

Lead Generation Optimization: The website's lead generation capabilities were enhanced through strategically placed contact forms, prominent call-to-action buttons, and integration with CRM tools. This allowed to capture and nurture potential leads effectively.

Mobile Optimization: The website was thoroughly tested and optimized for mobile responsiveness, ensuring a seamless browsing experience for users on smartphones and tablets.

The Result

Improved User Experience: The revamped website received positive feedback from users, who found it more visually appealing, intuitive to navigate, and engaging.

Enhanced Functionality: The custom learning management system provided a comprehensive platform for sales training and coaching, leading to increased user engagement and improved sales performance.

Increased Lead Generation: The optimized lead capture mechanisms resulted in a significant boost in lead generation, allowing to expand their client base and drive revenue growth.

Pop Up For promoting Products & Services

Pop Up For promoting Products & Services

Mobile-Friendly Experience: The mobile optimization efforts ensured a seamless browsing experience for users across various devices, increasing website accessibility and engagement.

Through a collaborative approach and tailored web development solutions, successfully transformed their online presence, resulting in improved user experience, enhanced functionality, increased lead generation, and a mobile-friendly website. The partnership with the web development agency played a pivotal role in helping achieve their goals and establish themselves as a leader in the sales training and coaching industry.



Met with Mat at Metro Annex Interactive and he was able to offer tips for bringing our business front and center on social media, immediately.

Absolutely recommend Mat if you are looking to have your business found by people who need your help.

Christine McIntyre
Chief Growth Officer

If you are looking for some help with your business or personal website, then give Metro Annex Interactive a try. Matt is extremely knowledgeable with experience to back it up. He can help spruce up your site and assist in driving more traffic to your page. He is easy to work with and I would recommend his service. He has helped me and I was pleased with his attention to details.

Denise MacDonald
Fitness Coach

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