Metro Insider
Digital Marketing Blog by the Metro MarketeersLearn Digital Marketing Stuff
Website Design, Search Engine Optimization, Digital Advertising, Email Marketing, Social Media, Content Creation, and all things Digital Marketing.
Anatomy of a Great Marketing Website
In today’s digital business world, your website is the hub of your marketing campaign. It’s the first impression potential customers will have of your business. And, as you know, first impressions are everything. A blah, hard-to-navigate website is an instant turnoff...
Mapping Out The Customer Journey
Understanding your ideal customer is crucial when creating your marketing plan. It's not enough to know who your customers are and what they want - you also need to look at the entire experience they have with your business. This is known as the customer journey: from...
Lead Generation Strategies for Business
Attracting consumers to your business and turning them into paying customers is more than just sending out flowery emails and posting random social media messages. It's all about lead generation: the process of finding potential customers and marketing your product or...
How to Optimize Your Google Business Profile
If you're running a business in the digital age, having a Google Business Profile is a must. It's an essential way to attract new customers to your business through Google Search and Google Maps. Not only does it make your company more visible in online searches, but...
B2B Marketing Strategies
For any business to be successful, B2B marketing strategies are vital. B2B or “business-to-business” marketing, is a specialized approach where companies market their products and services to other businesses as opposed to B2C, or "business-to-consumer" selling...
Should Your Business Be Using Sales Enablement?
In this digital business era, the rules have changed regarding how you sell your products or services and how consumers purchase them. Implementing a strategy known as sales enablement can empower your team to target the right buyers at the right time as they go...
Boost Search Results with Local SEO
You likely know about Local SEO (Search Engine Optimization) and how it helps in ranking businesses in online search results - great if your company is seeking national or even global customers. But if your business serves a local territory, you want to focus on...
How to Create a Shock and Awe Marketing Campaign
Creating a Shock and Awe Marketing Campaign As a business owner, you likely send email , post on social media, write a press release, and advertising to promote your products or services. These are tried and true and essential marketing musts. But there is one...
Traditional Marketing or Digital Marketing or Both?
Are you still using traditional marketing for your business? For ages, businesses have advertised in newspapers and Yellow Pages – the longtime traditional form of marketing. Over the past decade or so digital marketing - websites, social media, and email - has become...
Using Technology for Marketing Your Business
Are You Taking Advantage of Marketing Technology? Remember when running ads in the newspaper and mailing flyers to homes were the norm for businesses to market their products and services? While these are still used, they have taken a back seat to websites, social...
Inbound Marketing Strategies
Does Your Business Use Inbound Marketing? Inbound marketing is a powerful tool to help your business attract new customers. Done right, you will connect with prospects who are genuinely interested in your product or service that will result in higher conversions than...
Landing Page Checklist
LANDING PAGE CHECKLIST Downloadable Digital Marketing Resource Our Landing Page Checklist is a clear, step-by-step process for creating a professional and engaging landing page for your website. It’s also full of tips and other resources!
Remarketing Your Potential and Existing Customers
Are You Remarketing Your Website Visitors? You likely have many visitors that check out your website to view your services or products but do not commit to make a purchase or take any action. Obviously, they seemed interested. So, how do you get them to come back?...
Email Promotions Checklist
EMAIL PROMOTION CHECKLIST Downloadable Digital Marketing Resource Our Email Promotion Checklist is a clear, step-by-step process for writing a professional and engaging promotional email series. It’s also full of tips and other resources! * Printable PDF Document An...
Why Your Business Needs a Marketing Funnel
Are you generating leads predictably and consistently? A marketing funnel is a multi-step process of following a customer’s journey from visiting your website to buying your service or product. To help you track a lead and develop strategies to turn a prospect into a...
Social Media Checklist
SOCIAL MEDIA CHECKLIST Downloadable Digital Marketing Resource Our Social Media Checklist is a clear, step-by-step process for creating professional, informative, enticing social posts. It's also full of tips and other resources!Did you know: You can link...
Email Newsletter Checklist
EMAIL NEWSLETTER CHECKLIST Downloadable Digital Marketing Resource Download our Email Newsletter Checklist and get started creating and sending email newsletters! Our checklist clearly spells out how to craft it as well as helpful tips to make your newsletter...
Blog Post Checklist
BLOG POST CHECKLIST Downloadable Digital Marketing Resource Our Blog Post Checklist is a clear, step-by-step process for writing a professional and engaging blog post series. It’s also full of tips and other resources! A blog post gives you the opportunity to:...
Email Marketing Best Practices
Email Marketing Best Practices Infographic from Metro Annex Interactive Get the word out about your business with an Email Promotion. Service or product offers/discounts are typical Email Promotions you send to your business’s email list. It’s all about bringing in...
Essential Elements Of A Landing Page
Essential Elements of a Landing Page from Metro Annex Interactive A Landing Page is one of the most important pages on your business website. This is the place where you can convert visitors to customers. It is a lead conversion tool where you provide a special offer...
Email Marketing For Small Businesses
Email Marketing Tips from Metro Annex Interactive Are you promoting your business with email marketing? Through email marketing, a business can send announcements on sales or service promotions, blogs, and newsletters about your company. Email is a way to be...
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Digital Marketing Specialist
Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.
