Metro Marketeer's Blog

Learn the who, what, when, where, why, and how of digital marketing.

Advertising on Facebook

Are you advertising on Facebook? Advertising on Facebook is gaining popularity for businesses – big and small. With over 1 billion users of all ages, its reach can’t be beat. A Facebook ad is an inexpensive way to target your customers based on location, age,...

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How To Respond To Online Reviews

Reputation management is a critical component of your businesses digital marketing strategy. This video "How to Respond to Online Reviews" by Metro Annex Interactive describes some simple steps to respond to both positive and negative reviews to maintain a positive...

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Using Colors in Marketing

Are you using colors in marketing? Most people don’t realize colors can have a major impact on the human mind. Certain colors can cause people to feel or think certain things. In marketing, it’s important to pay attention to these factors in order to make sure that...

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How a Business Can Use LinkedIn

Can your business use LinkedIn? LinkedIn is an online community of professionals who can link to other professionals or businesses in order to promote themselves or their business. Let’s look at ways of how a business can use LinkedIn. Create a LinkedIn Page First, a...

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Supporting Local Businesses

Are You Supporting Local Businesses? In an increasingly homogenized world, locally owned businesses have an economic advantage and stand out with their distinctive service and character, according to the Institute for Local Self Reliance. Compared to national chains...

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Using Hashtags for Your Business

Are you using hashtags for your business?   We have all become familiar with hashtags in social media – that # symbol before a name or event. Hashtags are becoming popular in business as a way to market products and services in the cyber world. Consider using...

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How Businesses Can Use a Customer Avatar

Can your business use a customer avatar? A customer avatar is a fictional character used by businesses that represents the ideal customer. Also called a buyer’s persona, an avatar helps businesses understand their customers’ buying decisions. Such demographic...

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Online Holiday Shopping

Are you doing your holiday shopping online? Holiday shopping has dramatically changed over the past several years where purchasing gifts by the click of the mouse or the tap of a finger from the comfort of your living room chair has replaced the hustle and bustle of...

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Consistency in Your Business Listings

Is the information in your business listings and citations consistent? As more and more consumers search the Internet for products and services and the local businesses that provide them, the importance of having consistency in your business listings and citations has...

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Creating Business Listings

Are You Creating Business Listings to Market your Business?   One of the most crucial parts of an online marketing campaign is creating business listings. A local business listing contains such details as your business name, address and phone number. This online...

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Creating Effective Online Advertising

Will online advertising work for your business? In this digital age, creating effective online advertising is essential for small businesses to find new customers and expand their reach. There are many online advertising options including paid social, pay-per-click...

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Do You Need an Editorial Calendar?

An editorial calendar is an essential tool to help market your business. It’s a central place to organize, track and plan your blog content, schedule postings on your website and manage your company’s online marketing program across all social media channels.

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Market Your Business with YouTube

Have You Used YouTube to Market Your Business? YouTube is a great tool to market your business in this digital age. Adding videos on your business website increases its ranking by search engines, creates a dynamic web experience for your customers and gives authority...

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Promoting Your Business With Email Marketing

Are you promoting your business with email marketing? If you are a small business, nothing beats the wide reach of email marketing as an effective marketing tool. Compared to social media kingpins Facebook and Twitter that promote public engagement, only email gives...

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Using blogs to market your business

Blogging is an effective way to market your business. Blogs are an important digital marketing tool that offers the opportunity for your small business to not only inform your audience about your company and interesting topics, but also to drive traffic to your...

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Preparing For A Networking Event

Do you prepare for the networking events you attend? A networking event is a great way to connect with business people if you’re trying to expand your business or find job leads. While networking events can be truly rewarding, some find them a bit intimidating or even...

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Social Media Can Help Market Your Business

Do you know how social media can help market your business?  In today’s digital world, social media is the way to market your small business. It is an inexpensive way to create an online brand identity and increase your business’s exposure. According to the Optus...

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How To Plan An Event

Planning Makes A Perfect Event If you’re considering to hold an event, it’s success will be determined on how well it was planned. Whether it be a small party, wedding, conference, seminar, concert, fundraiser, training or networking event, planning is key. Here are...

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Hashtags Can Help Businesses

How Hashtags Can Help Businesses Hashtags are short links that are preceded by the pound sign (#) or what is now known as hash. The hashtag had its start on Twitter where it can turn a word or group of words into a searchable link. The # has since extended to other...

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How To Use Twitter For Business

Twitter For Business Twitter is a social media site that allows users to share information in real time. Twitter allows users to follow friends, celebrities, businesses, public services and news stations. This allows users to follow only what they actually like and is...

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Best Web Designers Boston 2016

We Did It! - Best Web Designers Boston 2016! Metro Annex Interactive has been named "One Of The Best Web Designers Boston 2016" by Expertise.com! Metro Annex Interactive is a Digital Marketing Agency located in Weymouth, Massachusetts. In addition to be one of the...

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Networking For Qualified Referrals

The Benefits Of Networking For Qualified Referrals Networking has gained popularity in recent years. The benefits of networking include growing contacts, gaining new clients and building long term professional relationships. Every business owner should join a...

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Using Snapchat For Local Businesses

Snapchat And Local Businesses Snapchat is a social media app that combines all the best parts of texting, Facebooking and Instagraming. This app is used to allow friends to communicate quickly through pictures and videos with captions. Only friends are allowed to see...

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