Metro Insider

Digital Marketing Blog by the Metro Marketeers
Topic: Content Marketing
Digital marketing resources to help you grow your business.
Anatomy of a Great Marketing Website

Anatomy of a Great Marketing Website

In today’s digital business world, your website is the hub of your marketing campaign. It’s the first impression potential customers will have of your business. And, as you know, first impressions are everything. A blah, hard-to-navigate website is an instant turnoff...

Lead Generation Strategies for Business

Lead Generation Strategies for Business

Attracting consumers to your business and turning them into paying customers is more than just sending out flowery emails and posting random social media messages. It's all about lead generation: the process of finding potential customers and marketing your product or...

Inbound Marketing Strategies

Inbound Marketing Strategies

Does Your Business Use Inbound Marketing? Inbound marketing is a powerful tool to help your business attract new customers. Done right, you will connect with prospects who are genuinely interested in your product or service that will result in higher conversions than...

Blog Post Checklist

Blog Post Checklist

BLOG POST CHECKLIST Downloadable Digital Marketing Resource   Our  Blog Post Checklist is a clear, step-by-step process for writing a professional and engaging blog post series. It’s also full of tips and other resources! A blog post gives you the opportunity to:...

8 Tips For Creating Your Next Blog Article

8 Tips For Creating Your Next Blog Article

Did you know consistently creating blog articles​ on your business website can generate leads and bring in more customers? It’s a must as part of today’s digital marketing. Writing a blog is more than just jotting down some thoughts. It must follow an SEO formula that...

Advertising on Facebook

Advertising on Facebook

Facebook Advertising Advertising on Facebook is gaining popularity for businesses – big and small. With over 1 billion users of all ages, its reach can’t be beat. A Facebook ad is an inexpensive way to target your customers based on location, age, education, income...

Using Colors in Marketing

Using Colors in Marketing

Are you using colors in marketing? Most people don’t realize colors can have a major impact on the human mind. Certain colors can cause people to feel or think certain things. In marketing, it’s important to pay attention to these factors in order to make sure that...

Consistency in Your Business Listings

Consistency in Your Business Listings

Is the information in your business listings and citations consistent? As more and more consumers search the Internet for products and services and the local businesses that provide them, the importance of having consistency in your business listings and citations has...

Creating Business Listings

Creating Business Listings

Are You Creating Business Listings to Market your Business?   One of the most crucial parts of an online marketing campaign is creating business listings. A local business listing contains such details as your business name, address and phone number. This online...

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Digital Marketing Specialist

Digital Marketing Strategist - Mathew Phillips

Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.