Metro Insider

Digital Marketing Blog by the Metro Marketeers
Topic: Strategic Planning
Digital marketing resources to help you grow your business.
Creating a Business Persona

Creating a Business Persona

To attract customers your business needs to stand out from the competitors by having its own identity: a business persona. Your business's look, messaging, and how you interact with customers all need to be unique to you. We're going to discuss how to give your...

Why Your Business Needs a Buyer Persona

Why Your Business Needs a Buyer Persona

Many businesses market to the masses hoping that a few will take the reins and become a customer. Targeting the ideal customer is a cost-effective and much more efficient way of getting more customers. How do you do that? Developing a buyer persona can help you...

Mapping Out The Customer Journey

Mapping Out The Customer Journey

Understanding your ideal customer is crucial when creating your marketing plan. It's not enough to know who your customers are and what they want - you also need to look at the entire experience they have with your business. This is known as the customer journey: from...

Lead Generation Strategies for Business

Lead Generation Strategies for Business

Attracting consumers to your business and turning them into paying customers is more than just sending out flowery emails and posting random social media messages. It's all about lead generation: the process of finding potential customers and marketing your product or...

How to Optimize Your Google Business Profile

How to Optimize Your Google Business Profile

If you're running a business in the digital age, having a Google Business Profile is a must. It's an essential way to attract new customers to your business through Google Search and Google Maps. Not only does it make your company more visible in online searches, but...

B2B Marketing Strategies

B2B Marketing Strategies

For any business to be successful, B2B marketing strategies are vital. B2B or “business-to-business” marketing, is a specialized approach where companies market their products and services to other businesses as opposed to B2C, or "business-to-consumer" selling...

Should Your Business Be Using Sales Enablement?

Should Your Business Be Using Sales Enablement?

In this digital business era, the rules have changed regarding how you sell your products or services and how consumers purchase them. Implementing a strategy known as sales enablement can empower your team to target the right buyers at the right time as they go...

Boost Search Results with Local SEO

Boost Search Results with Local SEO

You likely know about Local SEO (Search Engine Optimization) and how it helps in ranking businesses in online search results - great if your company is seeking national or even global customers. But if your business serves a local territory, you want to focus on...

Traditional Marketing or Digital Marketing or Both?

Traditional Marketing or Digital Marketing or Both?

Are you still using traditional marketing for your business? For ages, businesses have advertised in newspapers and Yellow Pages – the longtime traditional form of marketing. Over the past decade or so digital marketing - websites, social media, and email - has become...

Using Technology for Marketing Your Business

Using Technology for Marketing Your Business

Are You Taking Advantage of Marketing Technology? Remember when running ads in the newspaper and mailing flyers to homes were the norm for businesses to market their products and services? While these are still used, they have taken a back seat to websites, social...

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Digital Marketing Specialist

Digital Marketing Strategist - Mathew Phillips

Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.