Metro Insider

Digital Marketing Blog by the Metro Marketeers
Topic: Strategic Planning
Digital marketing resources to help you grow your business.
Marketing Your Business in 2022

Marketing Your Business in 2022

Is Your Business Ready for the new year? As another year comes to a close, now is the time to get your business ready to start a new one. A major part of planning for the upcoming year should be a marketing plan for your business. Marketing strategies have changed...

Inbound Marketing Strategies

Inbound Marketing Strategies

Does Your Business Use Inbound Marketing? Inbound marketing is a powerful tool to help your business attract new customers. Done right, you will connect with prospects who are genuinely interested in your product or service that will result in higher conversions than...

Remarketing Your Potential and Existing Customers

Remarketing Your Potential and Existing Customers

Are You Remarketing Your Website Visitors? You likely have many visitors that check out your website to view your services or products but do not commit to make a purchase or take any action. Obviously, they seemed interested. So, how do you get them to come back?...

Why Your Business Needs a Marketing Funnel

Why Your Business Needs a Marketing Funnel

Are you generating leads predictably and consistently? A marketing funnel is a multi-step process of following a customer’s journey from visiting your website to buying your service or product. To help you track a lead and develop strategies to turn a prospect into a...

4 WAYS PUBLIC RELATIONS HELPS SEARCH ENGINE OPTIMIZATION

4 WAYS PUBLIC RELATIONS HELPS SEARCH ENGINE OPTIMIZATION

4 WAYS PUBLIC RELATIONS HELPS SEARCH ENGINE OPTIMIZATION PR and SEO are a championship team. An effective Public Relations SEO strategy can play a primary role in a trip to the search engine optimization super bowl. The entire digital marketing playing field is...

8 Tips For Creating Your Next Blog Article

8 Tips For Creating Your Next Blog Article

Did you know consistently creating blog articles​ on your business website can generate leads and bring in more customers? It’s a must as part of today’s digital marketing. Writing a blog is more than just jotting down some thoughts. It must follow an SEO formula that...

Five Essential Digital Marketing Workflows

Five Essential Digital Marketing Workflows

Setting up a workflow for yourself and your team always takes a bit of upfront work. However, the time spent on creating a clear process, setting expectations, and organizing your work will save you time in the long-run. A good workflow can make your team more...

Business Phone Etiquette

Business Phone Etiquette

When it comes to business, having a professional image in person and on the telephone is imperative. In many cases, the first contact a client or customer has with a business is through a phone call seeking information or placing an order. Here are some tips on proper...

How Businesses Can Use a Customer Avatar

How Businesses Can Use a Customer Avatar

Can your business use a customer avatar? A customer avatar is a fictional character used by businesses that represents the ideal customer. Also called a buyer’s persona, an avatar helps businesses understand their customers’ buying decisions. Such demographic...

Consistency in Your Business Listings

Consistency in Your Business Listings

Is the information in your business listings and citations consistent? As more and more consumers search the Internet for products and services and the local businesses that provide them, the importance of having consistency in your business listings and citations has...

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Digital Marketing Specialist

Digital Marketing Strategist - Mathew Phillips

Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.