Metro InsiderDigital Marketing Blog by the Metro Marketeers
Using Snapchat for Local Businesses
Snapchat is a social media app that combines all the best parts of texting, Facebooking and Instagraming.
Snapchat And Local Businesses
Snapchat is a social media app that combines all the best parts of texting, Facebooking and Instagraming. This app is used to allow friends to communicate quickly through pictures and videos with captions.
Only friends are allowed to see these pictures which they disappear seconds after they are seen. The user is allowed to set how long the other person sees the picture and is notified immediately if the other person screenshots the photo.
Related Article: Social Media Can Help Market Your Business
Snapchat has a function which is called “My Story,” which lets everyone on their friends list see what they have been up to recently. The pictures on peoples’ stories stay up for 24 hours before those also disappear. Who the user shares their photos with is very exclusive. The user has to have either the person’s phone number or their specific user names in order to be friends with them.
Snapchat allows you to:
- Send pictures and videos to specific friends quickly
- Add captions to the pictures and videos to allow for quick conversation
- Use the “My Story” function to share pictures and videos with all friends
- Direct messages to friends
- Send money to friends
- Be notified if someone has screenshot their picture
- Be notified of which friends have seen their photos and messages
Snapchat lets the user see when people have opened their snapchats and which people have seen their stories. Snapchat also has a function that allows people to send messages to each other almost like Facebook messenger or texting. They have recently created a function that allows users to send money to one another quickly and carefully as well.
Snapchat for Local Businesses
Snapchat could be useful to a local business because they could use the “My Story” function in order to share products. They could also use it to share deals and show pictures or videos of their business. Users have to specifically friend the business in order to see their story and this allows them to know exactly how many people are following them on Snapchat. The business can use this to know what is working and what is not in terms of advertising. The business is then allowed the chance to figure out different ways to market their products to reach more consumers.
The app allows businesses to reach their customers in a casual way. Most people have their phones on them at all times and receive notifications from Snapchat. This means that consumers will immediately be able to see any post from the business. Getting alerts about products and deals may persuade consumers to visit the business to look or shop for their products.
Related Article: Supporting Local Businesses
How Snapchat Can Help Local Businesses
- Know how many “friends” the business has
- Know how many people are being reached with their stories
- Post videos and pictures about products and deals
- Allows the business to reach customers in a casual way
- Allows the business to reach customers quickly
- Can see what customers use in everyday life to get ideas for more products
- Can see what customers do for fun to figure out new ways to market products
Businesses could also use Snapchat to friend people and see the things that they post on their stories. The business could see the products that their customers already use or what they do for fun. This could help the business figure out new products and new ways to market those products.
Digital Marketing Specialist
Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.