Metro Insider
Digital Marketing Blog by the Metro MarketeersMonthly Marketing Guide for July
Looking for ideas to do some brand building on your social channels or in your email newsletter? We got you covered!
July Marketing Must
Most businesses experience a slowdown in July as people head to the beach and for vacation. Now is the time to ramp up your marketing efforts! With a little creativity, you can grab customers’ attention and boost business!
“The occasion of Fourth of July is a reminder to every business that we must fulfill our responsibility towards our nation” – (anonymous)
TIPS
- Tap into the July Fourth celebration by offering specials related to the holiday.
- Blast emails to your customer base to promote any discounts.
- Use Twitter and Facebook for promotions and summer safety tips.
- Take advantage of social media to send notes of appreciation.
- July 19th is “Get to Know you Customers Day” – send out email newsletters and social media messages thanking your customers.
Download our Email Promotion Checklist!
A clear, step-by-step process for writing a professional and engaging promotional email series.
CALENDAR IDEAS
July is Independent Retailer Month
The entire month of July celebrates Independent Retailer Month. The month-long observance offers an opportunity for us to show small local businesses our appreciation. According to the Census Bureau and Small Business Administration, independent retailers employ approximately 51% of the U.S workforce, excluding non-farm workers. In addition, they often supply products and services normally not found in big box stores.
Independence Day
Each year on July 4th, the United Sates celebrates Independence Day. This federal holiday commemorates the adoption of the Declaration of Independence on July 4, 1776, declaring independence from the Kingdom of Great Britain.
Hashtag to use: #FourthOfJuly #HappyFourth
Get to Know your Customers Day
Get to Know your Customers Day reminds businesses to reach out to patrons and get to know them better. The day is observed annually on the third Thursday of each quarter(January, April, July, October).
Hashtag to use: #GetToKnowYourCustomers #CustomerAppreciation
Mathew Phillips
Digital Marketing Specialist
Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.
