Metro Insider
Digital Marketing Blog by the Metro MarketeersLearn Digital Marketing Stuff
Website Design, Search Engine Optimization, Digital Advertising, Email Marketing, Social Media, Content Creation, and all things Digital Marketing.
Essential Elements Of A Landing Page
Essential Elements of a Landing Page​ from Metro Annex Interactive A Landing Page is one of the most important pages on your business website. This is the place where you can convert visitors to customers. It is a lead conversion tool where you provide a special offer...
Email Marketing For Small Businesses
Email Marketing Tips from Metro Annex Interactive Are you promoting your business with email marketing? Through email marketing, a business can send announcements on sales or service promotions, blogs, and newsletters about your company. Email is a way to be...
4 WAYS PUBLIC RELATIONS HELPS SEARCH ENGINE OPTIMIZATION
4 WAYS PUBLIC RELATIONS HELPS SEARCH ENGINE OPTIMIZATION PR and SEO are a championship team. An effective Public Relations SEO strategy can play a primary role in a trip to the search engine optimization super bowl. The entire digital marketing playing field is...
8 Tips For Creating Your Next Blog Article
Did you know consistently creating blog articles​ on your business website can generate leads and bring in more customers? It’s a must as part of today’s digital marketing. Writing a blog is more than just jotting down some thoughts. It must follow an SEO formula that...
3 Search Engine Optimization Tips
3 Search Engine Optimization Tips from Metro Annex Interactive Have you heard that improving your SEO will help you get found online more easily? This video offers 3 Search Engine Optimization Tips​ on using keywords to increase your SEO rankings. SEO is the practice...
Five Essential Digital Marketing Workflows
Setting up a workflow for yourself and your team always takes a bit of upfront work. However, the time spent on creating a clear process, setting expectations, and organizing your work will save you time in the long-run. A good workflow can make your team more...
Business Phone Etiquette
When it comes to business, having a professional image in person and on the telephone is imperative. In many cases, the first contact a client or customer has with a business is through a phone call seeking information or placing an order. Here are some tips on proper...
How To Respond To Online Reviews
Reputation management is a critical component of your businesses digital marketing strategy. This video "How to Respond to Online Reviews" by Metro Annex Interactive describes some simple steps for responding to reviews. Responding to both positive and negative...
Using Colors in Marketing
Are you using colors in marketing? Most people don’t realize colors can have a major impact on the human mind. Certain colors can cause people to feel or think certain things. In marketing, it’s important to pay attention to these factors in order to make sure that...
How a Business Can Use LinkedIn
LinkedIn is an online community of professionals who can link to other professionals or businesses in order to promote themselves or their business. Let’s look at ways of how a business can use LinkedIn. Create a LinkedIn Page First, a business should establish their...
Using Hashtags for Your Business
Are you using hashtags for your business? We have all become familiar with hashtags in social media – that # symbol before a name or event. Hashtags are becoming popular in business as a way to market products and services in the cyber world. Consider using...
How Businesses Can Use a Customer Avatar
Can your business use a customer avatar? A customer avatar is a fictional character used by businesses that represents the ideal customer. Also called a buyer’s persona, an avatar helps businesses understand their customers’ buying decisions. Such demographic...
Designing the Right Website for Your Business
Do you have the right website for your business? As a small business, your website is the hub of all your digital marketing efforts. It is a lead generation tool. Designing the right website for your business is imperative to a successful marketing campaign....
Consistency in Your Business Listings
Is the information in your business listings and citations consistent? As more and more consumers search the Internet for products and services and the local businesses that provide them, the importance of having consistency in your business listings and citations has...
Creating Business Listings
Are You Creating Business Listings to Market your Business? One of the most crucial parts of an online marketing campaign is creating business listings. A local business listing contains such details as your business name, address and phone number. This online...
Creating Effective Online Advertising
Will online advertising work for your business? In this digital age, creating effective online advertising is essential for small businesses to find new customers and expand their reach. There are many online advertising options including paid social, pay-per-click...
Do You Need an Editorial Calendar?
Market Your Business with YouTube
Have You Used YouTube to Market Your Business? YouTube is a great tool to market your business in this digital age. Adding videos on your business website increases its ranking by search engines, creates a dynamic web experience for your customers and gives authority...
Promoting Your Business With Email Marketing
Are you promoting your business with email marketing? If you are a small business, nothing beats the wide reach of email marketing as an effective marketing tool. Compared to social media kingpins Facebook and Twitter that promote public engagement, only email gives...
Using Blogs to Market Your Business
Blogging is an effective way to market your business. Blogs are an important digital marketing tool that offers the opportunity for your small business to not only inform your audience about your company and interesting topics, but also to drive traffic to your...
Preparing For A Networking Event
Do you prepare for the networking events you attend? A networking event is a great way to connect with business people if you’re trying to expand your business or find job leads. While networking events can be truly rewarding, some find them a bit intimidating or even...
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Digital Marketing Specialist
Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.