Metro Marketeer's BlogLearn the who, what, when, where, why, and how of digital marketing.
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Are You Supporting Local Businesses? In an increasingly homogenized world, locally owned businesses have an economic advantage and stand out with their distinctive service and character, according to the Institute for Local Self Reliance. Compared to national chains...read more
Are you using hashtags for your business? We have all become familiar with hashtags in social media – that # symbol before a name or event. Hashtags are becoming popular in business as a way to market products and services in the cyber world. Consider using...read more
Can your business use a customer avatar? A customer avatar is a fictional character used by businesses that represents the ideal customer. Also called a buyer’s persona, an avatar helps businesses understand their customers’ buying decisions. Such demographic...read more
Do you have the right website for your business? As a small business, your website is the hub of all your digital marketing efforts. It is a lead generation tool. Designing the right website for your business is imperative to a successful marketing campaign....read more
Are you doing your holiday shopping online? Holiday shopping has dramatically changed over the past several years where purchasing gifts by the click of the mouse or the tap of a finger from the comfort of your living room chair has replaced the hustle and bustle of...read more
Is the information in your business listings and citations consistent? As more and more consumers search the Internet for products and services and the local businesses that provide them, the importance of having consistency in your business listings and citations has...read more
What is it? Zillow is now available as a new listing and review source in Reputation Management. Why is it important? Zillow is a leading real estate marketplace and directory. Whether you are looking to rent, buy or sell your home, Zillow's directory of local real...read more
Advertising Intelligence – Facebook Ads Performance Summary joins Google Ads in the Executive Report
What is it? Users of Advertising Intelligence are now able to view a performance summary for their Facebook Ads account, together with their Google Ads account summary, within the Executive Report in Business Center. Why is it important? You and your clients...read more
What is it? You now have the option to hide your physical business address in Listing Sync Pro, Listing Distribution and Listings Grade in the Snapshot Report. Clients will be able to list their business as a "Service Area Business" rather than a service in one...read more
What Is It? Notice to all users of Reputation Management: Facebook has recently updated their review system. Facebook has retired the star rating system. Now, when your customers want to write a review, they can choose to recommend or not recommend your Business Page....read more