Metro Insider
Digital Marketing Blog by the Metro MarketeersLearn Digital Marketing Stuff
Website Design, Search Engine Optimization, Digital Advertising, Email Marketing, Social Media, Content Creation, and all things Digital Marketing.
Five Essential Digital Marketing Workflows
Why You Need a Marketing Workflow Take a look at our new infographic to see typical workflows for 5 types of marketing departments. Which one is right for your team? Setting up a workflow for yourself and your team always takes a bit of upfront work....
Business Phone Etiquette
Business Phone Etiquette When it comes to business, having a professional image in person and on the telephone is imperative. When it comes to business, having a professional image in person and on the telephone is imperative. In many cases, the first contact a client...
How To Respond To Online Reviews
How to Respond to Online Reviews Responding to both positive and negative reviews will maintain a stellar reputation for your business. Reputation management is a critical component of your businesses digital marketing strategy. This video "How to Respond...
Using Colors in Marketing
Using Colors in Marketing Most people don’t realize colors can have a major impact on the human mind.Are you using colors in marketing? Most people don’t realize colors can have a major impact on the human mind. Certain colors can cause people to feel or think certain...
How a Business Can Use LinkedIn
How a Business can use LinkedIn LinkedIn is an online community of professionals who can link to other professionals or businesses in order to promote themselves or their business. LinkedIn is an online community of professionals who can link to other professionals or...
Using Hashtags for Your Business
Using Hashtags for Your Business Hashtags are becoming popular in business as a way to market products and services.Are you using hashtags for your business? We have all become familiar with hashtags in social media – that # symbol before a name or event....
How Businesses Can Use a Customer Avatar
How a Business can use a Customer Avatar Also called a buyer’s persona, an avatar helps businesses understand their customers’ buying decisions. Can your business use a customer avatar? A customer avatar is a fictional character used by businesses that represents the...
Designing the Right Website for Your Business
Designing the Right Website for Your Business As a small business, your website is the hub of all your digital marketing efforts. It is a lead generation tool.Do you have the right website for your business? As a small business, your website is the hub of all...
Consistency in Your Business Listings
Errors in your business listings – name, address, phone number and web address – can lower your rankings in search results.Is the information in your business listings and citations consistent? As more and more consumers search the Internet for products and services...
Creating Business Listings
Creating Business Listings One of the most crucial parts of an online marketing campaign is creating business listings. Are You Creating Business Listings to Market your Business? One of the most crucial parts of an online marketing campaign is creating...
Creating Effective Online Advertising
Creating Effective Online Advertising In this digital age, creating effective online advertising is essential for small businesses to find new customers and expand their reach.Will online advertising work for your business? In this digital age, creating effective...
Do You Need an Editorial Calendar?
An editorial calendar is an essential tool to help market your business. It’s a central place to organize, track and plan your blog content, schedule postings on your website and manage your company’s online marketing program across all social media channels.
Market Your Business with YouTube
Market Your Business with YouTube Adding videos on your business website increases its ranking by search engines and creates a dynamic web experience for your customers. Have You Used YouTube to Market Your Business? YouTube is a great tool to market your business in...
Promoting Your Business With Email Marketing
Promoting Your Business with Email Marketing If you are a small business, nothing beats the wide reach of email marketing as an effective marketing tool. Are you promoting your business with email marketing? If you are a small business, nothing beats the wide reach of...
Using Blogs to Market Your Business
Using Blogs to Market Your Business Blogs offer the opportunity for your small business to inform your audience about your company and drive traffic to your website.Blogging is an effective way to market your business. Blogs are an important digital marketing tool...
Preparing For A Networking Event
Preparing for a Networking Event A networking event is a great way to connect with business people if you’re trying to expand your business. Do you prepare for the networking events you attend? A networking event is a great way to connect with business people if...
Online Reviews Are Crucial For Business Success
Online Reviews are Crucial for Business Success Your business reviews could affect whether or not a consumer searching for your particular type of service or product ultimately considers your company.Why are online reviews so important? Online reviews are crucial for...
Social Media Can Help Market Your Business
Do you know how social media can help market your business? In today’s digital world, social media is the way to market your small business. It is an inexpensive way to create an online brand identity and increase your business’s exposure. According to the Optus...
How To Plan An Event
How to Plan an Event If you’re considering to hold an event, it’s success will be determined on how well it was planned. Planning Makes A Perfect Event If you’re considering to hold an event, it’s success will be determined on how well it was planned. Whether it be a...
Hashtags Can Help Businesses
Hashtags Can Help Businesses By clicking on the tag, users can see all posts that have been made with that on the social media site they are using.How Hashtags Can Help Businesses Hashtags are short links that are preceded by the pound sign (#) or what is now known as...
Networking For Qualified Referrals
Networking for Qualified Referrals The benefits of networking include growing contacts, gaining new clients and building long term professional relationships. The Benefits Of Networking For Qualified Referrals Networking has gained popularity in recent years. The...
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Digital Marketing Specialist
Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.