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How to Use Twitter for Business

Twitter allows users to follow friends, celebrities, businesses, news stations, and public services.

Twitter For Business

Twitter is a social media site that allows users to share information in real time. Twitter allows users to follow friends, celebrities, businesses, public services and news stations. This allows users to follow only what they actually like and is relevant to them. The main use of Twitter is to send out tweets, which are messages that followers can see and are made up of 140 characters. Tweets can involve hashtags which are small links, pictures, videos and links to articles.

Related Article: Social Media Can Help Market Your Business

Tweets allow information to be shared quickly and easily

Tweets can occur as frequently or infrequently as the user would like. Tweets can even be directed at anyone who has an account using the @ symbol followed by their username and people can reply to tweets the same way. If a user sees a tweet by someone else that they like, they have the option to either like it or retweet it themselves.

Twitter can be linked to Facebook, blog or website

Like other social media, Twitter allows the user to create a profile where they can add a picture and a bio. This helps users learn more about other users and decide whether they want to follow them. If the user wants to get into a conversation with another user they can either tweet at them or direct message them. Tweeting is public where everyone can see the conversation and direct messages allow the conversation to stay private.

Why Use Twitter?

  • Share information in real time
  • Follow friends, celebrities, businesses, public services and news stations
  • Tweets are messages sent out to followers
  • Tweets consist of 140 characters
  • Tweets can involve messages, hashtags or small links, pictures videos and links to articles
  • Tweets may occur frequently or infrequently
  • Tweets can be directed at anyone who has an account
  • Involve someone in a tweet use the @ symbol directly followed by their username
  • People can like or retweet other tweets
  • Twitter can be linked to a Facebook account, blog, or website
  • Twitter lets the user create a profile where they can add a picture and a bio
  • Talk to other users privately using direct messages

Twitter Business Accounts

A business can use a picture of their business and create a profile that explains what they are all about. This allows the business to tweet about things that may be happening within their business like new products, events or deals. It allows a business to casually connect with their followers.

It is important for a business to try and follow accounts of businesses similar to them and any other accounts that may be relevant.

Businesses should pay attention to what businesses similar to them are tweeting about and try to follow the current trends on Twitter. The best thing to do is try and find ways to involve followers in discussions. Tweeting pictures and videos is a great way to get attention because people are more likely to respond. Sometimes businesses use Twitter for contests or raffles that allow other users to take note of them. People are more likely to follow something if they think they are going to get some kind of prize out of it.

Twitter can be connected to a business’s Facebook page, blog, or website. If someone is interested in the business then this makes it easier for them to learn more about it without much effort. When followers are interested, they sometimes will even tweet the business. It is important to make sure that they get some kind of response.

There is a section on Twitter called @TwitterSmallBiz that gives helpful hints about even more ways to get people following and paying attention. They post articles with helpful tips about how to get businesses noticed and help them start to thrive on Twitter. Twitter also has a function that allows businesses to post ads on Twitter.

Related Article: Advertising on Facebook

How to Use Twitter for Business:

  • There are Twitter accounts specifically for businesses
  • A business can create a profile about themselves
  • Allows a business to casually connect with followers
  • Tweet about products, events and deals
  • Follow businesses that are similar and other relevant accounts
  • Pay attention to what similar businesses tweet
  • Follow trends
  • Tweeting pictures and videos help garner attention
  • Use contests and raffles on Twitter to get followers involved
  • Twitter can be connected to a business’s Facebook, blog or website
  • Respond to followers
  • @TwitterSmallBiz shares helpful hints for businesses on Twitter
  • Twitter has a function that allows businesses to post ads

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Mathew Phillips
Digital Marketing Specialist

Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.

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