To attract customers your business needs to stand out from the competitors by having its own identity: a business persona. Your business's look, messaging, and how you interact with customers all need to be unique to you. We're going to discuss how to give your...
For any business to be successful, B2B marketing strategies are vital. B2B or “business-to-business” marketing, is a specialized approach where companies market their products and services to other businesses as opposed to B2C, or "business-to-consumer" selling...
LinkedIn is an online community of professionals who can link to other professionals or businesses in order to promote themselves or their business. Let’s look at ways of how a business can use LinkedIn. Create a LinkedIn Page First, a business should establish their...
Do you prepare for the networking events you attend? A networking event is a great way to connect with business people if you’re trying to expand your business or find job leads. While networking events can be truly rewarding, some find them a bit intimidating or even...
Planning Makes A Perfect Event If you’re considering to hold an event, it’s success will be determined on how well it was planned. Whether it be a small party, wedding, conference, seminar, concert, fundraiser, training or networking event, planning is key. Here are...
The Benefits Of Networking For Qualified Referrals Networking has gained popularity in recent years. The benefits of networking include growing contacts, gaining new clients and building long term professional relationships. Every business owner should join a...
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Digital Marketing Specialist
Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.