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How a Business Can Use LinkedIn

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LinkedIn is an online community of professionals who can link to other professionals or businesses in order to promote themselves or their business. Let’s look at ways of how a business can use LinkedIn.

Create a LinkedIn Page

First, a business should establish their presence on LinkedIn by creating their own page which is free. A bio should then be added about what the business does and the products or services offered. The company logo and some kind of banner image should be included on the page in order to make the business profile easy to find.

Linking LinkedIn to the Business Website

A business should link their page to their company website along with any blogs or social platforms. It is even possible to embed a “follow” button on the business website to allow customers to easily find them on LinkedIn.

  • Link the page to the business website
  • Link the page to any social platforms or blogs the business is involved in
  • Embed a “follow” button on the business website

If there are any employees who have profiles on LinkedIn, they should be encouraged to add their relationship with the business on their profile. Create a follower base and encourage customers to become followers. It is also helpful to create a forum where customers can share their experiences with the business and the use of its products and services.

Related Article: Using blogs to market your business

Gaining Followers

A good way to try and gain followers is to know the audience the business is trying to attract:

  1. Run a search for members who fit the customer persona
  2. Look at their pages and see what subjects they follow
  3. Get involved in relevant subjects

Following these steps will help determine which subjects the business might be able to use.

LinkedIn Groups

A business can join LinkedIn groups, which are groups that are involved in the same brand or industry. This allows these similar businesses to join in conversation with one another and possibly try to help each other out.

Related Article : Social Media Can Help Market Your Business

Advertising through LinkedIn

Another way of how a business can use LinkedIn is by promoting itself with LinkedIn Ads and Sponsored Updates. There is targeting criteria that can be used to find ideal customers such as seniority, geography, industry, etc. It is even possible to track the business’ progress by using the analytics tab on the company page. This information can be used to help tailor posts to the people that the business is already reaching and wants to reach.

As you can see, there are several ways of how a business can use LinkedIn to connect with customers.

Article Resources


Why is LinkedIn important for businesses?
LinkedIn is important for businesses because it’s a professional networking platform that allows companies to connect with potential customers, partners, and employees. It also helps establish thought leadership and increase brand visibility within the industry.

How can a business create an effective LinkedIn Company Page?
To create an effective LinkedIn Company Page, make sure to include detailed company information, a professional profile image, and compelling banner images that reflect your brand. Regularly post updates, articles, and engaging content related to your industry to keep followers informed and engaged.

What type of content works best on LinkedIn for businesses?
Content that adds value to your audience, such as industry insights, company news, professional development tips, and thought leadership articles, works best on LinkedIn. Content should be tailored to the interests of your professional audience and encourage interaction.

How can a business use LinkedIn for networking and partnerships?
Businesses can use LinkedIn for networking by connecting with industry leaders, participating in relevant groups, and reaching out to potential partners through personalized messages. Engaging with other users’ content and sharing insights can also help build professional relationships.

Can LinkedIn be used for hiring and what are the best practices?
Yes, LinkedIn can be an effective tool for hiring talent. Best practices include using LinkedIn Jobs to post vacancies, searching for candidates with specific skills, and leveraging your network for referrals. Ensure your Company Page showcases your company culture and values to attract the right candidates.

Digital Marketing Strategist - Mathew Phillips

Mathew Phillips | Digital Marketing Specialist
Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.

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