Many businesses market to the masses hoping that a few will take the reins and become a customer. Targeting the ideal customer is a cost-effective and much more efficient way of getting more customers. How do you do that? Developing a buyer persona can help you...
Attracting consumers to your business and turning them into paying customers is more than just sending out flowery emails and posting random social media messages. It's all about lead generation: the process of finding potential customers and marketing your product or...
SOCIAL MEDIA CHECKLIST Downloadable Digital Marketing Resource Our Social Media Checklist is a clear, step-by-step process for creating professional, informative, enticing social posts. It's also full of tips and other resources!Did you know: You can link...
Facebook Advertising Advertising on Facebook is gaining popularity for businesses – big and small. With over 1 billion users of all ages, its reach can’t be beat. A Facebook ad is an inexpensive way to target your customers based on location, age, education, income...
Reputation management is a critical component of your businesses digital marketing strategy. This video "How to Respond to Online Reviews" by Metro Annex Interactive describes some simple steps for responding to reviews. Responding to both positive and negative...
Are you using colors in marketing? Most people don’t realize colors can have a major impact on the human mind. Certain colors can cause people to feel or think certain things. In marketing, it’s important to pay attention to these factors in order to make sure that...
LinkedIn is an online community of professionals who can link to other professionals or businesses in order to promote themselves or their business. Let’s look at ways of how a business can use LinkedIn. Create a LinkedIn Page First, a business should establish their...
Are you using hashtags for your business? We have all become familiar with hashtags in social media – that # symbol before a name or event. Hashtags are becoming popular in business as a way to market products and services in the cyber world. Consider using...
An editorial calendar is an essential tool to help market your business. It’s a central place to organize, track and plan your blog content, schedule postings on your website and manage your company’s online marketing program across all social media channels.
Have You Used YouTube to Market Your Business? YouTube is a great tool to market your business in this digital age. Adding videos on your business website increases its ranking by search engines, creates a dynamic web experience for your customers and gives authority...
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Digital Marketing Specialist
Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.