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Creating a Business Persona

Creating a Business Persona

To attract customers your business needs to stand out from the competitors by having its own identity: a business persona. Your business's look, messaging, and how you interact with customers all need to be unique to you. We're going to discuss how to give your...

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Why Your Business Needs a Buyer Persona

Why Your Business Needs a Buyer Persona

Aany businesses market to the masses hoping that a few will take the reins and become a customer. Targeting the ideal customer is a cost-effective and much more efficient way of getting more customers. How do you do that? Developing a buyer persona can help you...

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Anatomy of a Great Marketing Website

Anatomy of a Great Marketing Website

In today’s digital business world, your website is the hub of your marketing campaign. It’s the first impression potential customers will have of your business. And, as you know, first impressions are everything. A blah, hard-to-navigate website is an instant turnoff...

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Mapping Out The Customer Journey

Mapping Out The Customer Journey

Understanding your ideal customer is crucial when creating your marketing plan. It's not enough to know who your customers are and what they want - you also need to look at the entire experience they have with your business. Tables of Contents What is a Customer...

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Lead Generation Strategies for Business

Lead Generation Strategies for Business

Attracting consumers to your business and turning them into paying customers is more than just sending out flowery emails and posting random social media messages. It's all about lead generation: the process of finding potential customers and marketing your product or...

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How to Optimize Your Google Business Profile

How to Optimize Your Google Business Profile

Marketeering BlogWhat is a Google Business Profile? Why Do I Need A Google Business Profile? How to Create Your Google Business Profile Tips on Creating Your Profile How to Optimize Your Google Business Profile Claiming and Verifying Your Existing Google Business...

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B2B Marketing Strategies

B2B Marketing Strategies

For any business to be successful, B2B marketing strategies are vital. B2B or “business-to-business” marketing, is a specialized approach where companies market their products and services to other businesses as opposed to B2C, or "business-to-consumer" selling...

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Should Your Business Be Using Sales Enablement?

Should Your Business Be Using Sales Enablement?

In this digital business era, the rules have changed regarding how you sell your products or services and how consumers purchase them. Implementing a strategy known as sales enablement can empower your team to target the right buyers at the right time as they go...

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How to Create a Shock and Awe Marketing Campaign

How to Create a Shock and Awe Marketing Campaign

Marketeering BlogCreating a Shock and Awe Marketing Campaign​ Direct Mail vs. Shock And Awe Marketing Just what is a Shock and Awe Campaign? So, What Goes in the Shock and Awe Box? Shock And Awe Example Metro Annex is Your Marketing Department ARTICLE RESOURCES...

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Traditional Marketing or Digital Marketing or Both?

Traditional Marketing or Digital Marketing or Both?

Are you still using traditional marketing for your business? For ages, businesses have advertised in newspapers and Yellow Pages – the longtime traditional form of marketing. Over the past decade or so digital marketing - websites, social media, and email - has become...

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