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Using Colors in Marketing

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Are you using colors in marketing

Most people don’t realize colors can have a major impact on the human mind. Certain colors can cause people to feel or think certain things. In marketing, it’s important to pay attention to these factors in order to make sure that people are having the appropriate reaction to the product or service you are promoting. Let’s take a look at using colors in marketing.

There are thought associations with colors. Impulsive buyers respond to black, red and royal blue. Thrifty shoppers are attracted to such colors as navy, teal, pink and sky blue. Conservative buyers tend to go for pastels such as baby blue or rose. Carefully choosing the right color can give a boost to your marketing campaign.

Related Article: Market Your Business with YouTube

Using colors in marketing – Their respective thought associations:

  • Red: This color is associated with power, excitement and strength. It is an emotionally intense color, has the highest visibility and is an excellent attention grabber. That is why you see many call to actions such as “Click Here” or “Buy Now” buttons are red. Many stores use red to advertise sales. Red is an appetite stimulant and is used by many restaurants. Use this color sparingly, however, since too much can have a negative connotation.
  • Orange: It is another color that is good at attracting attention. It produces an invigorating effect and increases oxygen supply to the brain and helps to stimulate mental activity and appetite. Studies have shown that orange is a highly accepted color among young people. This color is best for marketing products and services related to traveling, food, and toys.
  • Yellow: Another attention grabber – which is why yellow is the chosen color for most taxicabs. This color can produce a warning effect and is a good color for stimulating mental activity and generating muscle energy. While considered to be an unstable and spontaneous color, yellow is helpful in producing a feeling of cheerfulness. Too much yellow, however, can create a disturbing effect. It is not a good color for marketing expensive products for men or anything related to safety and stability. however, yellow can be used to market services and products related to food, leisure or toy
  • Green: This is the color for marketing products and services related to nature, recycling, safety, food, pharmaceuticals and finance. Green reminds people of nature. A darker green on the other hand is generally associated with money. Green is the color of healing and is the most restful color to the human eye.
  • Blue: Blue is associated with depth and stability, it reminds people of the sea and sky. It is considered beneficial to the mind and the body. Blue produces a calming effect and slows human metabolism. This is a color closely linked to consciousness and intellect unlike the warmer colors. Blue is considered a very masculine color. Blue is good for marketing products and services relating to luxury, relaxation, cleaning, travel and health. It should not be used for marketing anything related to food. Darker blue is the preferred color for corporate America because it is associated with knowledge, power, integrity and seriousness.
  • Purple: Purple is a color associated with royalty because it doesn’t often occur in nature and this makes it rare. Studies have shown that children prefer this color. Darker purple, however, can create negative feelings like gloom and cause frustration. This color is best for marketing products and services related to children, magic, art and luxury.
  • White: White is considered the color of perfection since people associate it with light and purity. It has a positive connotation and can represent success. This is the color for marketing products and services related to cleaning, safety, technology, charity, food and health.
  • Black: Black has a negative connotation, but it can denote strength, prestige, mystery and authority. This color should be used for marketing products and services related to clothes, luxury or  technology. It gives a feeling of perspective and depth. Black can produce an aggressive feel when combined with the warmer colors and is good for making other colors stand out.

Related Article: Snapshot Report

Using colors in marketing your business

As you can see, using colors in marketing is an important piece of an overall digital strategy. Let us help you with your campaign.

Article Resources


Why are colors important in marketing?
Colors play a significant role in marketing because they can influence perceptions, convey brand identity, evoke emotions, and impact consumer behavior. Different colors can trigger different psychological responses, which can affect how a brand or product is perceived.

How do colors affect consumer behavior?
Colors can affect consumer behavior by attracting attention, creating a sense of urgency, encouraging or discouraging purchases, and fostering brand recognition. For example, red can invoke excitement and urgency, while blue can instill a sense of trust and security.

What is color psychology in marketing?
Color psychology in marketing is the study of how colors impact consumers’ emotions and behaviors. It involves understanding the cultural, demographic, and contextual implications of color choices in branding and advertising efforts.

How do I choose the right colors for my brand?
Choosing the right colors for your brand involves considering your brand’s personality, the emotions you want to evoke, your target audience’s preferences, and the context in which your brand operates. It’s also important to ensure that the colors differentiate your brand from competitors.

Can the use of color in marketing improve brand recognition?
Yes, consistent use of specific colors in marketing can significantly improve brand recognition. For example, the distinctive red of Coca-Cola or the particular shade of blue used by Facebook are instantly recognizable and associated with those brands.

Digital Marketing Strategist - Mathew Phillips

Mathew Phillips | Digital Marketing Specialist
Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.

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