by Metro | DM News, Networking, Planning, Strategy
To attract customers your business needs to stand out from the competitors by having its own identity: a business persona. Your business’s look, messaging, and how you interact with customers all need to be unique to you. We’re going to discuss how to give...
by Metro | DM News, Planning, Social, Strategy
Aany businesses market to the masses hoping that a few will take the reins and become a customer. Targeting the ideal customer is a cost-effective and much more efficient way of getting more customers. How do you do that? Developing a buyer persona can help you...
by Metro | Content, DM News, Strategy, Website Design
In today’s digital business world, your website is the hub of your marketing campaign. It’s the first impression potential customers will have of your business. And, as you know, first impressions are everything. A blah, hard-to-navigate website is an instant turnoff...
by Metro | DM News, Planning, Strategy
Understanding your ideal customer is crucial when creating your marketing plan. It’s not enough to know who your customers are and what they want – you also need to look at the entire experience they have with your business. Tables of Contents What is a...
