Will online advertising work for your business? In this digital age, creating effective online advertising is essential for small businesses to find new customers and expand their reach. There are many online advertising options including paid social, pay-per-click...
An editorial calendar is an essential tool to help market your business. It’s a central place to organize, track and plan your blog content, schedule postings on your website and manage your company’s online marketing program across all social media channels.
Have You Used YouTube to Market Your Business? YouTube is a great tool to market your business in this digital age. Adding videos on your business website increases its ranking by search engines, creates a dynamic web experience for your customers and gives authority...
Have you considered marketing your business with Pinterest? It is fast becoming the hot new social media tool for business marketing.
Are you promoting your business with email marketing? If you are a small business, nothing beats the wide reach of email marketing as an effective marketing tool. Compared to social media kingpins Facebook and Twitter that promote public engagement, only email gives...
Blogging is an effective way to market your business. Blogs are an important digital marketing tool that offers the opportunity for your small business to not only inform your audience about your company and interesting topics, but also to drive traffic to your...
How Hashtags Can Help Businesses Hashtags are short links that are preceded by the pound sign (#) or what is now known as hash. The hashtag had its start on Twitter where it can turn a word or group of words into a searchable link. The #Â has since extended to other...
Twitter For Business Twitter is a social media site that allows users to share information in real time. Twitter allows users to follow friends, celebrities, businesses, public services and news stations. This allows users to follow only what they actually like and is...
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Digital Marketing Specialist
Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.