Metro Insider
Digital Marketing Blog by the Metro MarketeersWhy You Need a Marketing Workflow
Take a look at our new infographic to see typical workflows for 5 types of marketing departments. Which one is right for your team?
Setting up a workflow for yourself and your team always takes a bit of upfront work. However, the time spent on creating a clear process, setting expectations, and organizing your work will save you time in the long-run. A good workflow can make your team more efficient, clarify roles and responsibilities, and create a reliable system so everyone can focus on being creative.
One of the keys to reaping the benefits of a good workflow is to customize it to your team’s unique needs. Lead Gen teams have a different process, goal, and measure of success than Content or Email Marketing. Take a look at our new infographic to see typical workflows for 5 types of marketing departments, and to find a process that’s a perfect fit for your team:

Mathew Phillips
Digital Marketing Specialist

Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.