Metro Insider

Digital Marketing Blog by the Metro Marketeers

Why You Need a Marketing Workflow

Take a look at our new infographic to see typical workflows for 5 types of marketing departments. Which one is right for your team?

Setting up a workflow for yourself and your team always takes a bit of upfront work. However, the time spent on creating a clear process, setting expectations, and organizing your work will save you time in the long-run. A good workflow can make your team more efficient, clarify roles and responsibilities, and create a reliable system so everyone can focus on being creative.

One of the keys to reaping the benefits of a good workflow is to customize it to your team’s unique needs. Lead Gen teams have a different process, goal, and measure of success than Content or Email Marketing. Take a look at our new infographic to see typical workflows for 5 types of marketing departments, and to find a process that’s a perfect fit for your team:

Online Reviews Are Crucial For Business Success

Online Reviews are Crucial for Business Success Your business reviews could affect whether or not a consumer searching for your particular type of service or product ultimately considers your company. Why are online reviews so important? Online reviews are crucial to...

Using Blogs to Market Your Business

Using Blogs to Market Your Business Blogs offer the opportunity for your small business to inform your audience about your company and drive traffic to your website.Blogging is an effective way to market your business. Blogs are an important digital marketing tool...

Marketing Your Business with Pinterest

Have you considered marketing your business with Pinterest? It is fast becoming the hot new social media tool for business marketing.

Market Your Business with YouTube

Market Your Business with YouTube  Adding videos on your business website increases its ranking by search engines and creates a dynamic web experience for your customers. Have You Used YouTube to Market Your Business? YouTube is a great tool to market your business in...

Creating Business Listings

Creating Business Listings One of the most crucial parts of an online marketing campaign is creating business listings. Are You Creating Business Listings to Market your Business?   One of the most crucial parts of an online marketing campaign is creating...

Consistency in Your Business Listings

Errors in your business listings – name, address, phone number and web address – can lower your rankings in search results.Is the information in your business listings and citations consistent? As more and more consumers search the Internet for products and services...

Designing the Right Website for Your Business

Designing the Right Website for Your Business As a small business, your website is the hub of all your digital marketing efforts. It is a lead generation tool.Do you have the right website for your business?   As a small business, your website is the hub of all...

Using Hashtags for Your Business

Using Hashtags for Your Business Hashtags are becoming popular in business as a way to market products and services.Are you using hashtags for your business?   We have all become familiar with hashtags in social media – that # symbol before a name or event....

Using Colors in Marketing

Using Colors in Marketing Most people don’t realize colors can have a major impact on the human mind.Are you using colors in marketing? Most people don’t realize colors can have a major impact on the human mind. Certain colors can cause people to feel or think certain...

How To Respond To Online Reviews

How to Respond to Online Reviews Responding to both positive and negative reviews will maintain a stellar reputation for your business. Reputation management is a critical component of your businesses digital marketing strategy. This video "How to Respond...

Mathew Phillips
Digital Marketing Specialist

Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.

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