Metro Insider
Comprehensive Digital Marketing Blog by the Metro Marketeers
Featured Article
Why Your Business Needs a Buyer Persona
Many businesses market to the masses hoping that a few will take the reins and become a customer. Targeting the ideal customer is a cost-effective and much more efficient way of getting more customers. How do you do that? Developing a buyer persona can help you streamline your marketing and advertising and increase leads and paying customers, and ultimately, your profit margin. What is a Buyer Persona? A buyer persona - aka a customer persona, marketing persona, or customer avatar - is a...
Traditional Marketing or Digital Marketing or Both?
Are you still using traditional marketing for your business? For ages, businesses have advertised in newspapers and Yellow Pages – the longtime traditional form of marketing. Over the past decade or so digital marketing - websites, social media, and email - has become...
Using Technology for Marketing Your Business
Are You Taking Advantage of Marketing Technology? Remember when running ads in the newspaper and mailing flyers to homes were the norm for businesses to market their products and services? While these are still used, they have taken a back seat to websites, social...
Marketing Your Business in 2022
Is Your Business Ready for the new year? As another year comes to a close, now is the time to get your business ready to start a new one. A major part of planning for the upcoming year should be a marketing plan for your business. Marketing strategies have changed...
Inbound Marketing Strategies
Does Your Business Use Inbound Marketing? Inbound marketing is a powerful tool to help your business attract new customers. Done right, you will connect with prospects who are genuinely interested in your product or service that will result in higher conversions than...
Landing Page Checklist
LANDING PAGE CHECKLIST Downloadable Digital Marketing Resource Our Landing Page Checklist is a clear, step-by-step process for creating a professional and engaging landing page for your website. It’s also full of tips and other resources!
Remarketing Your Potential and Existing Customers
Are You Remarketing Your Website Visitors? You likely have many visitors that check out your website to view your services or products but do not commit to make a purchase or take any action. Obviously, they seemed interested. So, how do you get them to come back?...
Email Promotions Checklist
EMAIL PROMOTION CHECKLIST Downloadable Digital Marketing Resource Our Email Promotion Checklist is a clear, step-by-step process for writing a professional and engaging promotional email series. It’s also full of tips and other resources! * Printable PDF Document An...
Why Your Business Needs a Marketing Funnel
Are you generating leads predictably and consistently? A marketing funnel is a multi-step process of following a customer’s journey from visiting your website to buying your service or product. To help you track a lead and develop strategies to turn a prospect into a...
Social Media Checklist
SOCIAL MEDIA CHECKLIST Downloadable Digital Marketing Resource Our Social Media Checklist is a clear, step-by-step process for creating professional, informative, enticing social posts. It's also full of tips and other resources!Did you know: You can link...
Email Newsletter Checklist
EMAIL NEWSLETTER CHECKLIST Downloadable Digital Marketing Resource Download our Email Newsletter Checklist and get started creating and sending email newsletters! Our checklist clearly spells out how to craft it as well as helpful tips to make your newsletter...
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Mathew Phillips | Digital Marketing Specialist
Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.