Metro Insider
Comprehensive Digital Marketing Blog by the Metro Marketeers
Featured Article
Creating a Business Persona
To attract customers your business needs to stand out from the competitors by having its own identity: a business persona. Your business's look, messaging, and how you interact with customers all need to be unique to you. We're going to discuss how to give your business its own personality. What is a Business Persona? A business persona is essentially the personality of your company. It's a set of human characteristics that are attributed to your brand name, reflecting in everything from...
Creating a Business Persona
To attract customers your business needs to stand out from the competitors by having its own identity: a business persona. Your business's look, messaging, and how you interact with customers all need to be unique to you. We're going to discuss how to give your...
Why Your Business Needs a Buyer Persona
Many businesses market to the masses hoping that a few will take the reins and become a customer. Targeting the ideal customer is a cost-effective and much more efficient way of getting more customers. How do you do that? Developing a buyer persona can help you...
Anatomy of a Great Marketing Website
In today’s digital business world, your website is the hub of your marketing campaign. It’s the first impression potential customers will have of your business. And, as you know, first impressions are everything. A blah, hard-to-navigate website is an instant turnoff...
Mapping Out The Customer Journey
Understanding your ideal customer is crucial when creating your marketing plan. It's not enough to know who your customers are and what they want - you also need to look at the entire experience they have with your business. This is known as the customer journey: from...
Lead Generation Strategies for Business
Attracting consumers to your business and turning them into paying customers is more than just sending out flowery emails and posting random social media messages. It's all about lead generation: the process of finding potential customers and marketing your product or...
How to Optimize Your Google Business Profile
If you're running a business in the digital age, having a Google Business Profile is a must. It's an essential way to attract new customers to your business through Google Search and Google Maps. Not only does it make your company more visible in online searches, but...
B2B Marketing Strategies
For any business to be successful, B2B marketing strategies are vital. B2B or “business-to-business” marketing, is a specialized approach where companies market their products and services to other businesses as opposed to B2C, or "business-to-consumer" selling...
Should Your Business Be Using Sales Enablement?
In this digital business era, the rules have changed regarding how you sell your products or services and how consumers purchase them. Implementing a strategy known as sales enablement can empower your team to target the right buyers at the right time as they go...
Boost Search Results with Local SEO
You likely know about Local SEO (Search Engine Optimization) and how it helps in ranking businesses in online search results - great if your company is seeking national or even global customers. But if your business serves a local territory, you want to focus on...
How to Create a Shock and Awe Marketing Campaign
Creating a Shock and Awe Marketing Campaign As a business owner, you likely send email , post on social media, write a press release, and advertising to promote your products or services. These are tried and true and essential marketing musts. But there is one...
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Mathew Phillips | Digital Marketing Specialist
Mathew Phillips is an expert in digital marketing and lead generation services. Mathew has a passion for all things digital marketing from website design and search engine optimization to digital advertising, email marketing and social media.