Marketeering Blog
Comprehensive Digital Marketing Blog by the Metro Marketeers
The Value Proposition Canvas: How to Stop Guessing and Start Building What Customers Actually Want
"A product isn't valuable because you built it well — it's valuable because it relieves a pain or creates a gain your customer was already willing to pay for." Key Takeaways The Fit Principle: The Value Proposition Canvas splits value creation into two honest halves —...
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Designing the Right Website for Your Business
Do you have the right website for your business? As a small business, your website is the hub of all your digital marketing efforts. It is a lead generation tool. Designing the right website for your business is imperative to a successful marketing campaign....
Consistency in Your Business Listings
Is the information in your business listings and citations consistent? As more and more consumers search the Internet for products and services and the local businesses that provide them, the importance of having consistency in your business listings and citations has...
Creating Business Listings
Are You Creating Business Listings to Market your Business? One of the most crucial parts of an online marketing campaign is creating business listings. A local business listing contains such details as your business name, address and phone number. This online...
Creating Effective Online Advertising
Will online advertising work for your business? In this digital age, creating effective online advertising is essential for small businesses to find new customers and expand their reach. There are many online advertising options including paid social, pay-per-click...
Do You Need an Editorial Calendar?
An editorial calendar is an essential tool to help market your business. It’s a central place to organize, track and plan your blog content, schedule postings on your website and manage your company’s online marketing program across all social media channels.
Market Your Business with YouTube
Have You Used YouTube to Market Your Business? YouTube is a great tool to market your business in this digital age. Adding videos on your business website increases its ranking by search engines, creates a dynamic web experience for your customers and gives authority...
Marketing Your Business with Pinterest
Have you considered marketing your business with Pinterest? It is fast becoming the hot new social media tool for business marketing.
Promoting Your Business With Email Marketing
Are you promoting your business with email marketing? If you are a small business, nothing beats the wide reach of email marketing as an effective marketing tool. Compared to social media kingpins Facebook and Twitter that promote public engagement, only email gives...
Using Blogs to Market Your Business
Blogging is an effective way to market your business. Blogs are an important digital marketing tool that offers the opportunity for your small business to not only inform your audience about your company and interesting topics, but also to drive traffic to your...
Preparing For A Networking Event
Marketeering BlogDo you prepare for the networking events you attend? Prepare Yourself At The Networking Event The Elevator Pitch Work the Room What Not To Do At The Event Following Up ARTICLE RESOURCES RELATED BLOG ARTICLES Do you prepare for the networking events...
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