Marketeering Blog
Comprehensive Digital Marketing Blog by the Metro Marketeers
How To Respond To Online Reviews
Marketeering BlogFour Tips for Responding to Positive Reviews Four Tips for Responding to Negative Reviews What is Lead Generation? ARTICLE RESOURCES RELATED BLOG ARTICLESFour Tips for Responding to Positive Reviews Four Tips for Responding to Negative Reviews What...
Using Blogs to Market Your Business
Blogging is an effective way to market your business. Blogs are an important digital marketing tool that offers the opportunity for your small business to not only inform your audience about your company and interesting topics, but also to drive traffic to your...
Traditional Marketing or Digital Marketing or Both?
Are you still using traditional marketing for your business? For ages, businesses have advertised in newspapers and Yellow Pages – the longtime traditional form of marketing. Over the past decade or so digital marketing - websites, social media, and email - has...
Lead Generation Strategies for Business
Attracting consumers to your business and turning them into paying customers is more than just sending out flowery emails and posting random social media messages. It's all about lead generation: the process of finding potential customers and marketing your product...
B2B Marketing Strategies
For any business to be successful, B2B marketing strategies are vital. B2B or “business-to-business” marketing, is a specialized approach where companies market their products and services to other businesses as opposed to B2C, or "business-to-consumer" selling...
How Businesses Can Use a Customer Avatar
Can your business use a customer avatar? A customer avatar is a fictional character used by businesses that represents the ideal customer. Also called a buyer’s persona, an avatar helps businesses understand their customers’ buying decisions. Such demographic...
Preparing For A Networking Event
Marketeering BlogDo you prepare for the networking events you attend? Prepare Yourself At The Networking Event The Elevator Pitch Work the Room What Not To Do At The Event Following Up ARTICLE RESOURCES RELATED BLOG ARTICLES Do you prepare for the networking events...
Consistency in Your Business Listings
Is the information in your business listings and citations consistent? As more and more consumers search the Internet for products and services and the local businesses that provide them, the importance of having consistency in your business listings and citations...
Creating Effective Online Advertising
Will online advertising work for your business? In this digital age, creating effective online advertising is essential for small businesses to find new customers and expand their reach. There are many online advertising options including paid social, pay-per-click...
Email Marketing Best Practices
Email Marketing Best Practices Infographic from Metro Annex Interactive Get the word out about your business with an Email Promotion. Service or product offers/discounts are typical Email Promotions you send to your business’s email list. It’s all about bringing...
Essential Elements Of A Landing Page
Marketeering BlogARTICLE RESOURCES RELATED BLOG ARTICLESARTICLE RESOURCES RELATED BLOG ARTICLESEssential Elements of a Landing Page from Metro Annex Interactive A Landing Page is one of the most important pages on your business website. This is the place where you...
Mapping Out The Customer Journey
Understanding your ideal customer is crucial when creating your marketing plan. It's not enough to know who your customers are and what they want - you also need to look at the entire experience they have with your business. Tables of Contents What is a Customer...
4 WAYS PUBLIC RELATIONS HELPS SEARCH ENGINE OPTIMIZATION
Marketeering BlogDominate search results for your brand name and keywords High-quality backlinks to your website Trigger more brand searches Leverage high authority websites to increase your website ARTICLE RESOURCES RELATED BLOG ARTICLESDominate search results for...
Do You Need an Editorial Calendar?
An editorial calendar is an essential tool to help market your business. It’s a central place to organize, track and plan your blog content, schedule postings on your website and manage your company’s online marketing program across all social media channels.
Using Technology for Marketing Your Business
Are You Taking Advantage of Marketing Technology? Remember when running ads in the newspaper and mailing flyers to homes were the norm for businesses to market their products and services? While these are still used, they have taken a back seat to websites, social...
Why Your Business Needs a Marketing Funnel
Marketeering BlogAre you generating leads predictably and consistently? Lead Generation How Does a Marketing Funnel Work? The marketing funnel is made up of six parts: Follow-up Tracking Leads Why Do I Need Marketing Funnel? Let the Professionals Help! ARTICLE...
How a Business Can Use LinkedIn
LinkedIn is an online community of professionals who can link to other professionals or businesses in order to promote themselves or their business. Let’s look at ways of how a business can use LinkedIn. Create a LinkedIn Page First, a business should establish...
Business Phone Etiquette
Marketeering BlogARTICLE RESOURCES RELATED BLOG ARTICLESARTICLE RESOURCES RELATED BLOG ARTICLESWhen it comes to business, having a professional image in person and on the telephone is imperative. In many cases, the first contact a client or customer has with a...
How to Create a Shock and Awe Marketing Campaign
Marketeering BlogCreating a Shock and Awe Marketing Campaign Direct Mail vs. Shock And Awe Marketing Just what is a Shock and Awe Campaign? So, What Goes in the Shock and Awe Box? Shock And Awe Example Metro Annex is Your Marketing Department ARTICLE RESOURCES...
How To Plan An Event
Marketeering BlogPlanning Makes A Perfect Event ARTICLE RESOURCES RELATED BLOG ARTICLESPlanning Makes A Perfect Event ARTICLE RESOURCES RELATED BLOG ARTICLESPlanning Makes A Perfect Event If you’re considering to hold an event, it’s success will be determined on...
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