Marketeering Blog
Comprehensive Digital Marketing Blog by the Metro Marketeers
The North Star Metric: The Single Lever for Sustainable Growth
If you measure everything, you understand nothing. Growth is not about doing more; it is about doing the one thing that creates the most value for your customer. Key Takeaways Value Over Volume: A true North Star Metric (NSM) measures the value you deliver to...
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How To Respond To Online Reviews
Marketeering BlogFour Tips for Responding to Positive Reviews Four Tips for Responding to Negative Reviews What is Lead Generation? ARTICLE RESOURCES RELATED BLOG ARTICLESFour Tips for Responding to Positive Reviews Four Tips for Responding to Negative Reviews What is...
Using Colors in Marketing
Marketeering BlogAre you using colors in marketing? Using colors in marketing - Their respective thought associations: Using colors in marketing your business ARTICLE RESOURCES RELATED BLOG ARTICLESAre you using colors in marketing? Using colors in marketing - Their...
How a Business Can Use LinkedIn
LinkedIn is an online community of professionals who can link to other professionals or businesses in order to promote themselves or their business. Let’s look at ways of how a business can use LinkedIn. Create a LinkedIn Page First, a business should establish their...
Using Hashtags for Your Business
Are you using hashtags for your business? We have all become familiar with hashtags in social media – that # symbol before a name or event. Hashtags are becoming popular in business as a way to market products and services in the cyber world. Consider using...
How Businesses Can Use a Customer Avatar
Can your business use a customer avatar? A customer avatar is a fictional character used by businesses that represents the ideal customer. Also called a buyer’s persona, an avatar helps businesses understand their customers’ buying decisions. Such demographic...
Designing the Right Website for Your Business
Do you have the right website for your business? As a small business, your website is the hub of all your digital marketing efforts. It is a lead generation tool. Designing the right website for your business is imperative to a successful marketing campaign....
Consistency in Your Business Listings
Is the information in your business listings and citations consistent? As more and more consumers search the Internet for products and services and the local businesses that provide them, the importance of having consistency in your business listings and citations has...
Creating Business Listings
Are You Creating Business Listings to Market your Business? One of the most crucial parts of an online marketing campaign is creating business listings. A local business listing contains such details as your business name, address and phone number. This online...
Creating Effective Online Advertising
Will online advertising work for your business? In this digital age, creating effective online advertising is essential for small businesses to find new customers and expand their reach. There are many online advertising options including paid social, pay-per-click...
Do You Need an Editorial Calendar?
An editorial calendar is an essential tool to help market your business. It’s a central place to organize, track and plan your blog content, schedule postings on your website and manage your company’s online marketing program across all social media channels.
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