Marketeering Blog
Comprehensive Digital Marketing Blog by the Metro Marketeers
The Modern Pivot: How to Use the Business Model Canvas to Find a New Revenue Stream in 30 Days
A 30-day framework for small businesses and startups looking to test, validate, and launch a secondary revenue stream without burning core capital. When a B2B consulting firm in Massachusetts saw lead volume drop 22% in a single quarter, they didn't panic or fire...
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Mapping Out The Customer Journey
Understanding your ideal customer is crucial when creating your marketing plan. It's not enough to know who your customers are and what they want - you also need to look at the entire experience they have with your business. Tables of Contents What is a Customer...
Lead Generation Strategies for Business
Attracting consumers to your business and turning them into paying customers is more than just sending out flowery emails and posting random social media messages. It's all about lead generation: the process of finding potential customers and marketing your product or...
How to Optimize Your Google Business Profile
Marketeering BlogWhat is a Google Business Profile? Why Do I Need A Google Business Profile? How to Create Your Google Business Profile Tips on Creating Your Profile How to Optimize Your Google Business Profile Claiming and Verifying Your Existing Google Business...
B2B Marketing Strategies
For any business to be successful, B2B marketing strategies are vital. B2B or “business-to-business” marketing, is a specialized approach where companies market their products and services to other businesses as opposed to B2C, or "business-to-consumer" selling...
Should Your Business Be Using Sales Enablement?
In this digital business era, the rules have changed regarding how you sell your products or services and how consumers purchase them. Implementing a strategy known as sales enablement can empower your team to target the right buyers at the right time as they go...
Boost Search Results with Local SEO
Marketeering BlogWhat is Local SEO? Why is Local SEO Important? How Local SEO Works Google Analytics Google Business Profile Citations / Business Listings Bing Places Reputation Management Google Maps Inbound Marketing Metro Annex Interactive's Local SEO Program...
How to Create a Shock and Awe Marketing Campaign
Marketeering BlogCreating a Shock and Awe Marketing Campaign Direct Mail vs. Shock And Awe Marketing Just what is a Shock and Awe Campaign? So, What Goes in the Shock and Awe Box? Shock And Awe Example Metro Annex is Your Marketing Department ARTICLE RESOURCES...
Traditional Marketing or Digital Marketing or Both?
Are you still using traditional marketing for your business? For ages, businesses have advertised in newspapers and Yellow Pages – the longtime traditional form of marketing. Over the past decade or so digital marketing - websites, social media, and email - has become...
Using Technology for Marketing Your Business
Are You Taking Advantage of Marketing Technology? Remember when running ads in the newspaper and mailing flyers to homes were the norm for businesses to market their products and services? While these are still used, they have taken a back seat to websites, social...
Marketing Your Business in 2022
Is Your Business Ready for the new year? As another year comes to a close, now is the time to get your business ready to start a new one. A major part of planning for the upcoming year should be a marketing plan for your business. Marketing strategies have changed...
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